Cost-Effective, Evidence-Based College Student Recruitment, Retention-to-Graduation, and Placement: How Your Institution Can Survive and Thrive in the 21st Century (EDU188U)

Presented By: Dr. Aaron W. Hughey
(*) Above is single user price, for multiple users, call 1-800-223-8720
Event Details
  • Pre-recorded Webinar
  • 60 minutes
  • Wed, April 4, 2018
Event Description

Recruiting Students, Retaining Them to Graduation, and Helping Them Find Jobs!

Most of what you think you know about how to recruit and retain today’s students is wrong – perpetuated by a lot of well-intentioned but ultimately clueless people who think they know what they are doing and/or have motives that tend to be inherently self-serving. Specifically, in this session, expert speaker Aaron W. Hughey will separate fact from fiction, explore the mythology that continues to impede your ability to successfully recruit and retain students to graduation, and present evidence-based best practices that have been demonstrated to significantly enhance student recruitment, retention, and placement.

Recruiting students, retaining them to graduation, and then helping them find jobs related to their majors is financially advantageous to the students, the institutions, the companies that hire them, the lenders that financed their education, and to society as a whole, as a more educated workforce enhances innovation and promotes global competitiveness. Join this session to explore best practices in student recruitment, promoting college completion, and job placement post graduation.

In this session, you will get proven strategies that you can adapt to your own campus. This will be an interactive session where you will learn current, evidence-based best practices associated with student recruitment, enhancing college student persistence to graduation, and helping graduates find jobs commensurate with their educational and financial investment. Aaron will explore successful programs and initiatives in admissions, retention, and placement, including concrete recommendations as to how these services and activities can be successfully implemented in a variety of higher education environments. Aaron will place equal emphasis on helping both institutions as well as individual students achieve their mutually-complementary objectives: matriculation, graduation and employment.

Specifically, Aaron will cover the various factors that students (and their parents) take into consideration in choosing which college to attend, the factors that contribute to student persistence to graduation (including academic preparation, social integration, institutional support, and financial considerations), the key factors relevant to finding appropriate job placements, as well as how to identify potentially 'at-risk' students and  effectively intervene with these students in an integrated and effective manner. Aaron will also discuss how you can develop a comprehensive college student recruitment and retention plan that puts everyone at the institution on the same page with respect to their efforts. He will also discuss strategies that work – and those that don’t – with college student populations and explain methods that develop and foster institutional support for college recruitment and persistence initiatives, including how to enhance faculty support and participation in persistence to graduation initiatives.

Session Highlights

In this program, you will learn:

  • A brief history of who has historically attended higher education and how the population is constantly evolving – and how to use this information to enhance recruitment and retention
  • How economic considerations are increasingly driving all aspects of higher education
  • How to enhance recruitment strategies with traditional as well as nontraditional college populations
  • Why ‘weeding out’ is an outmoded, counterproductive process that should be completely eliminated
  • The importance of relationships and why academics (alone) are not the answer to student success
  • The four factors that contribute to student success: social integration, financial support, institutional support, and attitude/motivation
  • Three important skills everyone who works with college students needs to know and practice in order to retain students to graduation
  • The importance, and appropriate use of, mentoring and counseling skills in fostering student success
  • Why developmental/appreciative advising is becoming the key to overall student success
  • How to identify students who are ‘at risk’ and what to do once they have been identified
  • The supreme importance of connecting what employers need with what students get in college
  • Why job placement is the key to college student recruitment and placement (and how to be proactive about the process)

Who Should Attend

  • Student affairs professionals and college administrators at all levels, especially those associated with student recruitment, retention-to-graduation and post-graduation employment programs and services
  • Admissions counselors
  • Recruitment and retention specialists
  • Student affairs professionals, faculty, staff and administrators,
  • Alumni affairs and placement administrators
  • Financial managers and budget supervisors
  • Other concerned educators
  • Faculty and academic support staff

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About Our Speaker(s)

Dr. Aaron W. Hughey
Dr. Aaron W. Hughey is a Professor in the Department of Counseling and Student Affairs at Western Kentucky University, where he oversees the graduate degree program in Student Affairs in Higher Education. He is also a member of the President's Task Force on Student Retention at WKU. Before joining the faculty in 1991, ... More info


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