Strategies to Capture the Latino Higher Ed Market (EDU219C)

Presented By: Dr. William V. Flores
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Event Details
  • Pre-recorded Webinar
  • 60 minutes
  • Wed, February 6, 2019
Event Description

Learn to Recruit, Retain, and Graduate Latino Students

Latinos are one of the fastest-growing segments of the higher education market and will represent one-third of all college students by 2026. But many institutions have trouble attracting, keeping, and graduating students in this population. With enrollment numbers down, it goes without saying that you can’t afford to miss out on recruiting this critical demographic.

Join this webinar from William V. Flores, a leading expert on the topic of college enrollment. Learn how to better design marketing materials, as well as orientation and support programs, for both Latino students and their parents. Plus, find out how to specifically address Latino students’ needs in their first year on campus with a focus on long-term academic success. Flores will introduce you to initiatives you can put into place immediately to grow future enrollments.

After attending, you will understand which recruitment strategies work (and which don’t) with one of the fastest-growing student segments in the U.S. You’ll walk away with real-world strategies to develop a pipeline for bringing Latino students to your campus. Plus, you’ll be equipped to meet the unique demands of Latino students once they arrive on your campus—by customizing support programs/services and enlisting the help of alumni to mentor current students.

Session Highlights

This informative webinar will teach you to:

  • Better target Latino students by understanding where Latino enrollment is growing fastest and developing a pipeline to bring students to your campus
  • Better recruit Latino students using strategies that resonate with students and parents
  • Better support Latino students by understanding demographic characteristics and enlisting alumni’s help to mentor current students
  • Graduate more Latino students by designing effective programs/services and creating a community of support

Who Should Attend

This program is designed for higher education administrators, educators, and staff, including: directors of recruitment, admissions officers, academic advisors, student affairs directors, transfer specialists, financial aid specialists, provosts, and Latino faculty who direct mentoring programs.

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About Our Speaker(s)

Dr. William V. Flores
Dr. William V. Flores is professor of Political Science. He served as President of the University of Houston-Downtown with 14,500 students (39% Latino and 29% African American). He previously served as Deputy Secretary for the New Mexico Higher Education Department and prior to that as Executive Vice President and Prov... More info


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